Representation (Archetypes, Countertypes, Stereotypes)

Representation

Is the way media Re-presents individuals , groups , events and issues. There are 3 different types of representation : Stereotypes , Archetypes and Counter types.

Example:

 

Here is an image of Kim Kardashian from a fashion magazine which shows her beauty. The magazine could be showing how good she looks and why people could heir her for a job in presenting TV.

 

 

Then we have this image of Kim Kardashian with no make up on , which has been taken and been put in ttabloids to destroy her reputation of being beautiful , which can have an impact on the life career this could shop people from hiring her for a job in T.V or film.

Stereotypes

Media institutions use stereotypes because the audience will instantly understand them. Think of stereotypes as a visual short cut. They're repeated so often that we assume they are normal or it is the truth.



For an example when someone talks about a cop you automatically see and image in your mind of a big guy eating donuts , because when we watch T.V like the Simpson's the cop is always eating donuts or in any film the cop is either eating them or out to buy them.

Archetypes 

This is the ultimate stereotype for example - the white stiletto wearing big busted , brain less blond bimbo.

Counter types

A representation that challenges traditional stereotypes associations of groups , people or places.    

 

 

Sound in Films and T.V

Sound track

Recorded music from the whole film theme/music

Tune - A recurring melody

Sound effects - Sounds other than dialogue or music

 

Voice over-  is a production technique where a voice that is not part of the narrative is used in a radio, television production, film making, theatre, or other presentations. The voice-over may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. It is pre-recorded and placed over the top of a film or video and commonly used in documentaries or news reports to explain information.  Also the character some times can hear the narrator so it becomes a Diegetic sound e.g

 

 

Direct Address - Speak directly to the camera or audience

 

Diegetic Sound - Sound belongs in the film, the character might have the radio on so him/her can hear it with the audience.

 

Non-Diegetic Sound - Sound that the character can not hear but the audience can hear it

 

Sound Bridges - Sound continues into more than one scene

 

Parallel Sound - Complements the moving image

  

Contrapuntal Sound - Sound that dues not fit the moving image    

Mise En Scene

Camera movements

CAMERA MOVEMENTS

 PAN'S

A movement which scans a scene horizontally . The camera is placed on a tripod , which operates as a stationary axis point as the camera is turned , often to follow a moving object which is kept in the middle of the frame e.g car , lorry , human running 

TILT

Is basically like a pan but in  the camera left to right you move it up and down  

TRACKING SHOT

The camera is placed on a moving vehicle and moves along side the action generally following a moving figure or object.the camera might be mounted on a cart or a plane or even a shopping trolley.

ZOOM LENSES

A zoom lens contains a mechanism that changes the magnification of an image.on a still camera this means the photographer can get a close up shot while still being some distance from the subject.

Camera shots

 Camera Shots  

 LONG SHOT

This shows the subject and the environment around the subject, this would be used to show where your character would be for the next scene to show the audience the environment that the character is surrounded by.  

FULL SHOT 

It shows the subject fully from head to toe , which could be used to show the differences in height if there was two subjects. This full shot shows us the character in full which could help to show us his body form or to show if he was in a wheel chair.

 MID SHOT

Shows some part of the subject in more detail , this could be used to show the upper body if the subject had a big torso to fill the frame witch would make the subject look more powerful .

CLOSE UP

Certain feature or part of the subject that takes up the whole frame , this would be used to show the character having a convocation with him self or the audience.

EXTREME CLOSE UP

Get close up and personal with the subject to show more detail in the facial expressions , this would be used for facial expressions .

BIRDS EYE VIEW 

Is a elevated view of a subject from above with perspective as though the observer was a bird , this would be used for blue prints or on a police camera from a helicopter.

HIGH ANGLE

 Shows the subject from above , this could be used to show the subject as powerless or inferior .

EYE LEVEL

 

This angle is when you have two or more subjects all at head level with each other , this could be used to show two people having a convocation .

LOW ANGLE

 This shows the subject from below , this angle is used to show that the subject has superiority  other the other subjects .

CANTED ANGLE

This angle shows unbalance , this would be used to as the subjects eyes so you are seeing what they are seen when walking or running .

Golden Rules

1. Make sure that the blog is well organised. Make tags for each section. Make the blog easy to navigate through.

 2. Keep an on- going record of your continuous project on the blog. Make sure to update your blog regularly.

 3. Analyse contemporary products. Label everything you do mainly, make sure it is easy to read/understand.

 4. Explore a range of formats. Don't just use PowerPoint or have numerous amounts of long winded writing. Mix and match using a different variety of things such as Prezi and video audio.

 5. Use a variety of technology. Video recordings, Audio recordings, Slide shows and also writing however not too much.

 6. Keep responses to the work relevant. Don't lose track of what you're saying. Keep the responses to the work accurate to what you have done in the lesson.

 7. Make sure when using Video and audio recording that it is clear and also good quality. Cannot lag or be jumpy and camera quality must be exceptional e.g no blurry or slow moving images.

 8. Make sure the colours that you use do not overlap with other colours on your blog as you do not want the writing to be unclear making it difficult to read.

 9. Make sure the layout looks good. You do not want all the important parts crammed into a minimal space leaving loads of space on the other side, everything needs to be layed out equally.

 10. Finally think about what would interest the viewers of the Blog. If doing a video add an entertainment factor to it, do not just sit there going on about what work you've done expressing no emotion what so ever as the viewer will become easily bored.

Introduction

Hello this is my blog and its going to be about my A level course work in media I will be updating every week with the new things that I will learn in each lesson.